Jouer’s culinary creations embody the brand’s playful spirit and sumptuous style. From their inventive macaron flavors and exquisitely-crafted cakes, to their pastry installations and bespoke gastronomical experiences, Jouer aims to titillate both your taste buds and your imagination.
Jouer began with one girl’s dream to create transcendent sensory experiences. Founder, Anne Cheung, worked as an art consultant at top galleries in New York City and London before completing her Patisserie Diploma at the world-renowned culinary school, Le Cordon Bleu, Paris, in 2011.
Anne opened her first Atelier in Hong Kong the following year, a slice of her beloved Paris tucked away in the quaint, artisanal neighborhood of Sau Wah Fong. Blending her love of art and food, the Jouer Atelier is a treasure trove of culinary treats, innovative artwork, and decorative curios. With its art nouveau charm and al fresco ease, this little haven has a way of slowing time, transporting the mind, and delighting the senses…
VICENT VAN GOGH
Anne’s ability to infuse her culinary work with endless wit and creativity has made Jouer a highly sought-after partner for luxury brands and special occasions. Known for its bespoke, concept-driven gastronomical experiences, Jouer has catered for brands and corporations such as Hermes, Joyce Boutique, Pedder Group, Lanvin, Mont Blanc, Tod’s, YSL, Swarovski, Paul Smith, Christian Louboutin, Gucci, Armani Beauty, Hyundai, Bank of Singapore, Bloomberg, etc.
Since its opening, Jouer has become so much more than a patisserie house. Ultimately, Jouer’s culinary creations symbolise a certain way of living: the playful pursuit of a life more delicious, and the unabashed indulgence of creativity, beauty and pleasure.
Jouer, meaning ‘to play’ in French, is a lifestyle concept integrating art and design with food and beverage.
Our mission is to think out of the box and to present food in the most playful, creative and exciting ways.
This is represented by our star product -- mini French macarons with unconventional flavors, including Chinese Vinegar and Ginger (薑醋), Salted Lime 7-up (咸檸七), Ovaltine, Horlicks, HK-style Milk Tea, Kinder Surprise, French Onion Soup, etc.
Recently, we have launched our Naked Layered Cake Collection. Ideal for birthdays and other celebratory occasions, they come in large, small and baby sizes.
Our shop is located in the quaint neighbourhood of Sau Wa Fong in Wanchai. It is not only a pastry shop but also a 'playground', showcasing hand-picked home decor items, vintage accessories and artworks by locals talents.
Besides retail pastries and lifestyle pieces, Jouer also provides bespoke catering services for wedding cocktails, corporate and luxury brand store opening and special events. Past projects include L'Occitane Pop-up Provence Market, Valentino Lee Garden Store Opening, Christian Louboutin Easter Initiative, Joyce Boutique X Marni 100 Chairs launch party, Gucci in-store event, Armani Beauty fashion bloggers event, Sovereign Asian Art Prize Cocktail, etc.