Jouer, meaning ‘to play’ in French, is a lifestyle concept integrating art and design with food and beverage.
Our mission is to think out of the box and to present food in the most playful, creative and exciting ways.
This is represented by our star product -- mini French macarons with unconventional flavors, including Chinese Vinegar and Ginger (薑醋), Salted Lime 7-up (咸檸七), Ovaltine, Horlicks, HK-style Milk Tea, Kinder Surprise, French Onion Soup, etc.
Recently, we have launched our Naked Layered Cake Collection. Ideal for birthdays and other celebratory occasions, they come in large, small and baby sizes.
Our shop is located in the quaint neighbourhood of Sau Wa Fong in Wanchai. It is not only a pastry shop but also a 'playground', showcasing hand-picked home decor items, vintage accessories and artworks by locals talents.
Besides retail pastries and lifestyle pieces, Jouer also provides bespoke catering services for wedding cocktails, corporate and luxury brand store opening and special events. Past projects include L'Occitane Pop-up Provence Market, Valentino Lee Garden Store Opening, Christian Louboutin Easter Initiative, Joyce Boutique X Marni 100 Chairs launch party, Gucci in-store event, Armani Beauty fashion bloggers event, Sovereign Asian Art Prize Cocktail, etc.